You are currently browsing the monthly archive for February, 2009.
I don’t want to do this very often, but sometimes work and personal life cross over in a way that is important to recognize. I had the wonderful privilege of working with Easter Seals Crossroads for a micro site to raise awareness about the access to Assistive Technology through their INDATA division.
Bonzai Wheelchair- Photo by bunnymay
That’s quite a mouth-full. Basically, INDATA was set up from funding through the Federal Assistive Technology Act to help people gain access and training to Assistive Technology. Besides the lack of awareness, there’s a significant group without a “certified” disability who could make use of technology to help with daily living. I’ve had experience helping people with disabilities in several previous jobs, and so has my wife so this is a cause that we feel very passionate about doing our part to help.
So take a look at the INDATA Indiana Assistive Technology promotion Web site that Fusework Studios built and please pass along the information to everyone- especially Indiana- so we can spread the word about these invaluable resources.
At the premier for the Easter Seals Crossroads Web site likeican.com – check it out!
Take a look at my 1,000 paper cranes project for 2009. I chose tumblr to document this because of the variety of was one can post information, including audio and video integrated into one stream.
Inroduction
A paper origami crane labelled "#4"
Part of what I love about life is looking back on how things happened and what led to inspiration of a creative project. In the interest of saving money, I decided to make Beth (my wife) a bouquet of origami flowers. It was a great project because my two small daughters could help and she was blown away because she had no idea it was coming! I had so much fun doing it, and was able to push through some initial struggles that I thought I would try some other origami – panda, dolls, frogs, cranes, etc. I found this small creative break from my day to be very therapeutic.
Being one to admire and appreciate traditions, I decided to make 1,000 paper cranes. The Japanese legend says that anyone who presents homage to this Holy beast will be granted a wish, such as long life or recover from an illness.
Here’s the view for my Friday night. Not bad at all… I met some interesting people and learned a few things tonight.
Because of my deep roots to Muncie and East-Central Indiana, I still run into people who have questions such as
“Where do you work now?”
“Are you still working at that music place?”
“So you’re a project Manager- what is that exactly?”
I work at Fusework Studios (FWS) which is a part of the Rutter Communication Network. Another company called Rutter Media was the long time Cable Advertising mecca of our region, and had offices in several states at the peak of operations. RM was recently sold to Comcast, not to be confused with our everlasting parent company RCN which still exists. OK, enough with the begets…
If you want the official version of what we do, click on the link above. My single-phrase description on the business is that we’re good at developing relationships, we’re great at getting to know businesses and markets, and we’re experts at Marketing, especially in New Media formats. We mostly use what is known as Permission Marketing by leveraging technology such as social media, blogs, Web search engines, etc.
As a Project Manager I oversee our marketing efforts, be it Web development or a site re-design, Internet Marketing strategy, Video Production, etc. Since we’re an “idea company” we pride ourselves on being able to jump in to a consulting role at just about any level, whether a company organization has an established brand or needs help defining what they do to the world.
Other than the people (which is really what makes any job exciting, bearable, or excruciating; in this case exciting) what I really enjoy most so far is developing strong relationships with our clients and educating those clients to acheive success. Our sales team does a great job of finding clients who can benefit from our strengths. As we learn more and more about a business and peel back all of the layers, we’re able to use the fine tooth comb to use the current strengths as starting points and make recommendations for how to improve marketing strategies through the variety of services that we offer.
I was hoping to post by this time about a very exciting project that was to be completed in January, but since plans change I will post about it on the official launch date of February 19th.
